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商务谈判实例(二)

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    robert回公司呈报dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:

    r: even with volume sales, our coats for the exec-u-ciser won't go down much.
                    
    d: just what are you proposing?
                    
    r: we could take a cut(降低)on the price. but 25% would slash our profit margin(毛利率).we suggest a compromise――10%.
                    
    d: that's a big change from 25! 10 is beyond my negotiating limit. (pause) any other ideas?
                    
    r: i don't think i can change it right now. why don't we  talk again tomorrow?
                    
    d: sure. i must talk to my office anyway. i hope we can find some common ground(共同信念)on this.
                    
    next day
                    
    d: robert, i've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
                        
    r: i hope so, dan. my instructions are to negotiate hard on this deal――but i'm try very hard to reach some middle ground(互相妥协).
                    
    d: i understand. we propose a structured deal(阶段式和约). for the first six months, we get a discount of 20%, and the next six months we get 15%.
                    
    r: dan, i can't bring those numbers back to my office――they'll turn it down flat(打回票).
                    
    d: then you'll have to think of something better, robert.



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